nate rice
Lead the content design team at Patreon: simplifying terminology, building 0→1 features (chats, free membership, one-time purchases). Owned messaging for key strategic bets (unified creator profiles, response to Apple’s 30% app store tax). Built out AI CD practices: generative ideation, rapid prototyping, and model-assisted content design scaling, expanding CDs into UX generalists.
Founding content design hire at OpenSea: principles, voice, and terminology standards to make crypto simple for mainstream users. Simplified payments and currency visualization across the product, patterns that were adopted broadly beyond OpenSea and became the industry standard.
Designed a 0→1 global payments app for instant cross-border money transfers on crypto rails, turned complex financial concepts into plain language. Part of founding team of 3 CDs; grew discipline to 20+.
Lead content designer on Facebook Watch. Built Lasso, a 0→1 short-form video app (the precursor to Reels), and the Top Fans badge. Created badging standards, frameworks and rules that were adopted broadly across Meta.
Led digital strategy and UX for Pixar, Lucasfilm, and Disney Studios film releases in the Australian market. Key releases I oversaw: Moana, Rogue One, Beauty and the Beast, Cars 3, Thor: Ragnarok.
Digital producer for The Voice and Survivor, running digital and social across two of Australia’s biggest TV shows. Produced companion content, live-episode coverage, ran editorial team, and created re-engagement campaigns.
nathanaeljrice@gmail.com
650 885 8536
UX writing/strategy
Voice & terminology systems
Product design
Design leadership
Systems thinking
Rapid prototyping
End-to-end flows
Model-assisted drafting
Scaling content systems
Social & video
Fintech & crypto
Entertainment
2026, Founder, designer & builder. A live box office tracking and analysis site with daily updates. Product, design, code, data, and editorial, all shipped solo using Claude (Code, Cowork, Design).
Bachelor of Commerce